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Enhance your WordPress search engine ranking with core web vitals

How to Improve Core Web Vitals for WordPress?
Core web vitals is designed to enhance the user experience of your WordPress websites. Rather than generic energy metrics like the website loading time, core web vitals target the performance metrics that deliver the top-notch user experience. 
The core web vitals impact your SEO rankings. We don’t prefer a slow-loading website similarly search engines never consider such websites. Even if a website loads faster, users should find it fully functional to access or interact with the website. Thus, core web vitals measure the website loading speed, visibility, and how soon users can access it.

Google offers three core website vitals for WordPress,

As per Google norms, these metrics provide an exceptional user experience to WordPress website users. Furthermore, improving these scores will enhance your SEO performance. 

Explaining WordPress core web vitals and how it impacts user experience

LCP or Largest Contentful Paint refers to the loading time of the largest element on the website. Most often, it’s an image, audio content, video content, or a small piece of text. The element acts as the hero of your website or as featured content. The loading time affects how quickly users grasp your content.  
LCP makes a significant impression on the website. If it’s fast loading, users have a good impression of your WordPress website. You get a good SEO score if the LCP is less than 2.5 seconds. Alternatively, if LCP is under 4 seconds, you get a fair score. If the LCP is above 4 seconds, you earn a poor website score.
LCP is similar to another metric known as First Contentful Paint or FCP that represents the page speed insights. LCP measures the core content loading time whereas, FCP targets the first content loading time. FCP is a less relevant user experience element.

For instance – Your WordPress website might load faster but, the largest content may appear a bit slower than the rest of the page. Several other speed test tools will give a good score but, the user still feels it’s slow.

Business owners consider the core web vital LCP to understand the status of the WordPress website.
FID or First input delay is the time website takes to respond to its users’ first input. For example – if a user clicks on the button placed on the page, but if the button is not functional, then it’s known as First Input Delay.
FID measures the time between user interaction and the browser that begins processing the query. FID is a complicated metric to understand and optimize because it’s overwhelmed by JavaScript.

For instance – if you browse through mobile and don’t get an immediate response. The delay happens due to the processing of large JavaScript files.

Google estimates an FID score to evaluate basic WordPress websites,
If the FID score is 100 ms or below, it’s a good score. If the FID is 300ms or below, your WordPress website needs more improvement. Finally, if the FID score is above 300ms, the website has poor interaction in processing the events.
CLS or Cumulative Layout Shift is one of the core web vitals that calculates the amount of time required for a visually stable website. CLS measures the website content shift as it loads.

For example – When you click a link on the website and couldn’t do it because the content shifts after being loaded. The user feels a terrible experience and layout shift. The same happens when you click the wrong button because of the late-loading content.

Similarly, if you go through a news website where content keeps shifting around along with ads. Users are unable to read due to layout shifts.

The Cumulative layout shift is annoying and provides a frustrating user experience when users add products to the cart or accomplish other activities.
As per Google, a good CLS score is below 0.1 seconds. If the score is below 0.25, it needs improvement. Finally, if the score is above 0.25 seconds, the WordPress website has poor core web vitals.

The steps to improve the core web vitals of your WordPress website

If your website isn’t meeting Google’s core web vitals metrics, how can you optimize the website? What are the steps to improve the core web vitals of the WordPress site?
We have different strategies for each metric. Most optimizations include using the best practices in WordPress and improving its performance. WordPress website speed optimization depends on the themes, plugins, and servers. Plugins act like a double-edged sword because they could speed up your site but at the same time, using more plugins can reduce the website speed.

Check out the below steps to improve WordPress website speed optimization,

Steps to improve LCP on WordPress

LCP optimization is straight-forward following the best practices in WordPress,

Steps to improve CLS on WordPress

CLS is more technical because it deals with the website code.

Steps to improve FID on WordPress

Website speed optimization for FID deals with code. Peculiarly, you have to limit JavaScript execution, and the browser can respond quickly.
If possible, you should eliminate the irrelevant or unnecessary JavaScript.
Optimizing the images and codes, using pre-connect for significant resources, and using server-level compression can improve the FID score.
Improving FID is a crucial task because only a developer can do it.

Formulate WordPress speed optimization with the following tips,

If the core web vitals are not as good as you expect, follow the below tips to improve the website speed.
Hosting affects the speed and responsiveness of your website. It’s crucial in the LCP grade. So, use dedicated hosting instead of shared hosting. Dedicated hosting allows exceptional server performance.
As mentioned above, pay attention to image optimization as it can affect the FID and LCP scores. The scores are relevant to improve the overall page speed.
Use only relevant plugins and optimize their performance. The majority of plugins impact the front end and these files critically affect your performance. Therefore, use plugins only for dedicated pages and solve the JavaScript file issues.

Summary - Core web vitals for WordPress website

Optimizing core web vitals for WordPress websites improves user experience. Use the above tips to optimize your website speed and retain more browsers on your site. Furthermore, check for WordPress security, and make sure your website is free from DDoS or Spam attacks.
Seek guidance from the best WordPress design and development company to optimize your websites!
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